OHoctoberhouseSan Francisco, California
Our Halloween guest.octoberhouse Meet Patchwork Pal, our partner for a little Halloween magic.
Hidden San Francisco / Halloween 2026 / Merchant pilot
Virtual trick-or-treaters are coming to San Francisco this Halloween.
Your storefront. Their next stop.
Meet Tony from Critter Fritters and his Halloween partner, Hippie Gray. Put your business in the picture with a personalized character portrait and a social story to share before, on, and after Halloween.
Tony + Hippie Gray / Created campaign image
A HIDDEN CITY. A HALLOWEEN PARTNER. YOUR NEXT GREAT SOCIAL POST.
What is this, exactly?
How your business joins the haunt.
Virtual trick-or-treaters are coming to San Francisco this Halloween. Put your storefront on their route, choose your character, and turn the visit into a playful social story.
They’re headed your way.
Your shop becomes a stop on the virtual Halloween map.
Discover them through your phone.
Follow the characters through the neighborhood in Hidden San Francisco.
Our virtual trick-or-treaters are already roaming the city.
Download Hidden San Francisco and discover them through your phone.
Download on theApp StoreGoogle PlayAndroid coming soon
01 / JOIN THE MAP
Tell us about your business.
Share your storefront address, Halloween hours, and an optional special offer. We’ll check whether your location fits the experience.
02 / HOST THE HAUNTING
Put your business in the story.
We’ll confirm your location and participation window. Your sponsor listing and virtual character stop are planned parts of the experience.
03 / INVITE THE LIVING
Make your feed part of the fun.
Tease your character’s arrival before Halloween. On the day, share character-at-your-store images and invite customers to post their own encounters.
Made for your shop. Made to share.
A playful social story.
Starring your business.
Pick a partner. Put yourselves in the picture. Give your neighborhood something fun to talk about.
Virtual Character Visit
Your Halloween story starts here.
$10 one time
- Your personalized portraitYou, your storefront, and your chosen Halloween partner.
- A before, during & after social storyBuild anticipation. Share the visit. Keep the fun going.
- Ready-to-use captionsA simple posting guide to make sharing easy.
- A place in the Halloween experienceYour virtual character stop and business listing, once your location is confirmed.
The social opportunity / Before + during + after Halloween
Don’t just host the haunting.
Hype it.
Our Halloween guest.Six characters. One very good Halloween pairing.
Choose your Halloween partner.
Tony chose Hippie Gray. Who belongs in your shop’s Halloween story?
Hippie Gray
Pumpkin Mayor
Patchwork Pal
Rainbow Clown
Skater Witch
The Brute
Choose your partner in the signup form below. Add your photos after registration, or save a private link and come back later.
Find your match. Join the merchant pilot ↗Bring the haunting to your block
Ready to join the story?
Start with your shop details. You’ll see your portrait before you pay $10 to join.
- RegisterFill out your registration
- Upload photoSave your storefront photos
- Pick a partnerChoose your Halloween character
- Create portraitGenerate your personalized portrait
- Join the HauntPay $10 and finish
Step 1 of 5 · Fill out your registration.
You’re in. Welcome to the haunt!
Payment confirmed. Your portrait is ready to download.
That’s the signup flow. In the live version, your request would go to our team for location and package confirmation. Nothing was sent or charged.
Virtual Character Visit
Your partner:
Reference:
Creating your Halloween portrait
Usually about 20–60 seconds. Some portraits take a little longer.
Save this private link to return from another device. Anyone with the link can access your registration.
A few good questions
No mystery about the sponsorship.
Are actual characters or performers coming to my store?
No. These are virtual characters in the Hidden San Francisco app. This proposal does not include a live parade, performers, or a physical crowd.
What am I paying for?
The $10 pilot proposal includes one personalized character portrait, captions for before, on Halloween, and afterward, and a posting guide. A sponsor listing and virtual character stop are planned and subject to location and experience confirmation. We’ll confirm the final package before payment.
How many customers will visit?
We can’t promise attendance or sales. This is a new experience. The value is participation, app discovery, and shareable creative—not a guaranteed number of customers.
Do I need to be open on Halloween?
For this proposed package, we’re looking for businesses that can welcome visitors during their confirmed participation window on October 31. Include your planned hours so we can check the fit.
Can bars participate?
Yes, bars can request a spot. The live listing should clearly identify age restrictions and the appropriate participation hours.